Reliance BIG gets to GECs

After BIG Prime, Spark and Love launches with CBS, Reliance Broadcast moves on ito its Hindi GEC Channel Big magic and launches a Punjabi GEC today. March 2012 revenues will see radio revenues at 75% but the contribution will drop to 50% by FY 2013 CBS is invested in regional India plans and a INR 3 Bln revenue seems to be a good target but likely will be scaled down as DTH , the growing segment is still dominated by Tata Sky which carrys Star GECs preferentially.

EEnadu was jumped by Reliance earlier i n 2009 and is now going to be controlled by the TV 18 group

Reliance broadcast will likely achieve a good portion of its FY2013 INR 3 bln revenue projections on its radio franchise strengths and revenues from CBS Prime

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